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Family · Productivity · AI

pipli

A little help for everything families carry.

pipli is a family organizer designed to bring schedules, care notes, health details, checklists, and reminders into one place. Parents can speak or type a plan, review the suggested details, and decide what to save. The goal is to make everyday family coordination feel a little lighter.

RoleFounder · Product Designer · Builder
Year2026 to Present
PlatformiOS · Android
StatusBuilt · Testing and launch preparation ahead
ToolsClaude Design · Claude Code · React Native · Expo
pipli screenpipli screenpipli screen

01 · Overview

Family life is more than a calendar.

A calendar can tell you when an appointment starts. It does not always help you remember the medicine, forms, snacks, supplies, or follow up that come with it.

pipli started as an idea for keeping track of sick days, including symptoms, temperatures, medication details, and the information a parent might need to share with a doctor.

The product expanded into a broader family organizer for children, pets, caregivers, school activities, parties, shopping, and everyday plans.

02 · The opportunity

Parents often manage family life through a mix of calendars, messages, notes, and things they are trying to remember.

I wanted to explore a more connected experience: one place to see what is happening, prepare for it, and follow up afterward.

The goal is not to automate parenting. It is to help parents organize the details while keeping them in control of every decision.

03 · My role

I created pipli under Celestial Works and shaped the product from its early concept into a working app.

My work included:

  1. 01Defining the product direction, family workflows, and feature scope
  2. 02Shaping the experience across health, childcare, school, pets, parties, and shopping
  3. 03Defining the event, preparation, and follow up loop
  4. 04Making decisions about privacy, AI behavior, subscriptions, and launch scope
  5. 05Working with Claude Design and Claude Code to turn the product direction into a mobile app
  6. 06Reviewing the experience and preparing for real device testing and launch

04 · The product idea

Get ready, then close the loop.

pipli connects an event with the work around it.

  1. 01. See what is comingA family calendar brings upcoming events and details into one view.
  2. 02. Get readyA preparation checklist helps parents keep track of what needs to happen before an event.
  3. 03. Follow upAfterward, the experience supports a follow up and an evening check in so details do not simply disappear once the event is over.

The idea is to help families manage not only the appointment itself, but also the preparation and follow up around it.

05 · What I designed and built

01Home and calendarA view of the day, upcoming events, and items that need attention, with options to filter by child or pet.
02HealthA sick day timeline for recording symptoms, temperatures, and medication details, plus a visit summary that can be prepared for a doctor.
03ChildcareCare notes, caregiver information, shifts, weekly pay, payment history, and incident records.
04School and activitiesA place for details such as activities, field trips, permission slips, and snack information.
05PartiesGuest lists, RSVPs, checklists, and budgets in one experience.
06PetsCare schedules, vaccinations, vet visits, sitter instructions, supplies, and expenses.
07ShoppingLists and budgets with a basket review before continuing to Amazon. Purchases happen on Amazon, not inside pipli.
08Live CardsOn iPhone, a Lock Screen card can show an event countdown and the items that still need attention.
pipli screenpipli screenpipli screen

06 · AI that asks before it acts

Speak a plan. Stay in control.

A parent can speak or type a plan, and pipli AI turns it into suggested events, checklists, and reminders.

If an important detail is unclear, the experience asks a question instead of guessing. The parent can review and edit the suggested cards before approving what gets saved.

That distinction matters: pipli can help organize the plan, but it does not make the decision for the parent.

07 · Product decisions

01One connected systemRather than making separate apps for health, childcare, school, and pets, I brought those areas into one family organizer connected by a calendar, events, and checklists.
02Privacy from the beginningThe first version does not require an account, and family data stays on the device. For AI planning, only the text of the plan is sent for processing. Audio is not saved.
03Never guess important detailsDates, prices, and medication details should come from the user or a real source. When information is missing, the experience should ask rather than make something up.
04Keep the parent in chargepipli suggests and the parent approves. Nothing from an AI plan is saved automatically.
05Make room for real lifeThe interface uses clear language, short forms, and approachable controls for moments when a parent may be tired, busy, or caring for a child.
06Keep shopping transparentpipli helps organize a shopping list and budget, then lets the user review before continuing to Amazon. Checkout and purchases happen on Amazon.

08 · From concept to working app

The project grew from an early sick day log concept into a broader family organizer. A design handoff explored the product across 105 screens and states, including its main flows, visual direction, and product rules.

Working with Claude Design and Claude Code, I translated the product direction into a React Native and Expo app for iOS and Android. Some experiences were adjusted from the original designs as practical decisions were made about privacy, platform capabilities, and launch scope.

The app has been uploaded to store testing channels and tested in an iPhone simulator and Android emulator. It still needs a full real device walkthrough before launch.

09 · Current status

Built, with testing and launch preparation ahead.

pipli has not launched. The main app is built, with iOS and Android builds prepared for testing.

The next steps include testing important flows on real phones, setting up subscriptions, completing the privacy policy and store requirements, and reviewing the experience before submission.

A launch around January 2027 is being considered, but the timing is not final.

10 · What this project shows

pipli shows how I approach a complex product by connecting many related needs around one clear idea.

Rather than treating a calendar, sick log, childcare notes, and shopping list as unrelated features, I shaped them around the moments families prepare for, experience, and follow up on.

The project also reflects how I think about AI as a helpful part of a product: it can reduce the work of organizing information while leaving the final decision with the person using it.